Peter King + Company

Mass Coalition of School-Based Health Centers

Brand Identity and Collateral

The Massachusetts Coalition of School-Based Health Centers worked to provide students access to health care in the school environment. We used bright colors and hand-drawn linework for their identity, evoking the energy and playfulness of youth without being overly childish. We designed their annual report to fit into a cost-effective, multipurpose folding wrapper that served as a newsletter, poster, and folder.

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